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International News

Himalayan Goji Juice featured on Canada TV Show


FreeLife's Himalayan Goji Juice was recently featured prominently on a popular Canadian morning TV show, Breakfast TV, broadcast out of Winnipeg. Medical journalist Lorna Vanderhaeghe spoke extensively about the wonderful health benefits of goji juice, while displaying our new Himalayan Goji Juice bottle.


The new bottle is currently available in the United States and coming soon to international markets.Another positive message about Himalayan Goji Juice! We will continue to keep you posted on all the amazingly positive media attention we are experiencing around the world!

Women's Golf "Down Under" (Australia)!
Goji In the News Again!

Berry good for you? BBC News Magazine - September 5, 2006

BBC News

Berry good for you?
By Claire Heald
BBC News Magazine

Slender celebrities have been singing the praises of goji berries and now Tesco is stocking them. Does this "miracle" Himalayan fruit match up to the marketing hype?

The goji berry is the latest so-called super-food name to trip off the tongue and into the mouths of health-food evangelists. Small, red, dried, and a bit like a savoury cranberry, the nutritionally-rich fruit is making the leap from specialist store to supermarket.

Already popular in the US, celebrities like Madonna, Liz Hurley and Mischa Barton are said to munch them for their rich properties.

  Himalayan Goji Berries
Celebrities love the berries for their vitamin hit

"Fruit Viagra"

Pronounced "go-gee", they're supposed to contain, weight for weight, more:

  • vitamin C than oranges
  • beta-carotene than carrots
  • iron than steak

But there's no messy peel, and the berries are so light that a "daily serving" is just 10-30 grams.

The hype machine calls them "fruit Viagra", "cellulite-busting" and claims one pack will have you "jumping for joy".

A more sober scientific explanation says the beta-carotene in the fruit is thought to help fight heart disease, defend against cancer and protect skin from sun-damage. The berries are a good source of B vitamins and anti-oxidants - which may help protect against the fallout from chemical reactions in the body.

"It sounds like quite an amazing berry," says dietician Jacqui Lowdon, of University Hospital, Cardiff. "But a lot of things like that are a novelty."

"A serving of one berry is not going to turn your life around. That requires a combination of things: overall weight, attention to fat intake and types of fats, fibre intake, vitamins and hydration. It's an overall package."

But as one of your five portions of fruit and veg a day, Ms Lowden gives gogis the thumbs up, saying a "novel alternative is great."


"A lot of people believe that they give a huge boost to your libido." Jonathan Foreman

Health trend

But will the average shopper be cast under the goji spell? Organic grocery shop Fresh & Wild, in London's Notting Hill, is hardly a reliable barometer of public opinion, but if a health trend is awakening, this is where the pulse can be felt.

"Where are the goji berries?" is the most-heard phrase from customers as they come in to stock up on healthy goods.

From £1.99 for a 60g bag of the shrivelled fruit, to £14.99 for the maxi size, goji berries are not cheap, compared with a home-grown apple or an orange. But the packets, berry bars and muesli have been selling by the trolley-load in recent weeks.

GOJI BERRY BOOST
  • Contain beta-carotene, thought to help prevent heart disease
  • Highly-concentrated in vit C
  • Polysaccharides to help immune system
  • 18 kinds of amino acids
  • Slightly chewy, taste like a savoury cranberry

"They've been flying off the shelves," says manager Alan Green, who likes them mixed with nuts and seeds as a snack.

At the shelf stacked with goji produce, Jonathan Foreman, 40, from London, is picking up a couple of packets.

"They're nice with cereal, crunchy, not that sweet and a little bit like a cross between a raisin and a dried strawberry or raspberry," he says.

He likes the taste and nutritional value, but adds: "A lot of people believe that they give a huge boost to your libido, but I certainly haven't experienced that."

Food mile impact

Gojis, or wolfberries, are grown on vines in China, Mongolia and Tibet, where they are also drunk in juice form.

But isn't their feel-good factor somewhat compromised by the fact they have to be carried thousands of miles to reach their Western market? After all, aren't "food miles" every bit as worrying these days as poor diet? Stockists are armed with a response to this accusation - saying the dried fruit is shipped, not flown.

Whether that popularity grows will depend not just on how health conscious people rate them, but on their taste for the masses.

Outside Tesco, after a slow start, nibbling gingerly on the berries, Katasha Rose's, 23, and Sarah Jaques' verdict is strong and unequivocal.

Noses wrinkle as they chew and Sarah, who is not a berry fan, rejects them. A more enthusiastic Katasha says: "They taste like tea."

Would goji berries make it into her shopping basket? "Yes, if they were cheaper," she says, "and tasted better."


The berries fail Sarah and Katasha's taste test



Australian Good Taste Magazine - October 2006

Australian Good Taste Magazine - October 2006 


Channel 1 - TVNZ1 - Breakfast Show - July 27, 2006



Breakfast on TVNZ1 (New Zealand) ran a terrific 6 1/2 minute segment about Goji Juice and Goji Berries this morning, during one of their highest rating programs - Breakfast!

Paul spoke with Dr Tessa Jones about the Goji berry - named TIME Magazine's 'Superfruit of the Year.'

Dr Tessa Jones covered the history, health and healing properties of the Goji Berry and Juice.




GOJI POWER - Wednesday 19 July 2006

by Belinda Burrows

“A tiny berry grown in the remote regions of the Himalayans is being touted as the new natural health wonder." According to Naturopath Lyndon Beirnoff, "Goji is considered to be the world's most nutritionally dense food. It's jam packed full of vitamins and minerals."

In fact the goji berry's wrap sheet is quite impressive. It's said to contain the highest level of antioxidants of any food, more vitamin C than oranges, more beta-carotene than carrots, more iron than spinach, 18 amino acids, several B vitamins and 21 trace minerals.


And medical research suggests Goji berries can help with a myriad of health issues. It apparently has anti-ageing, anti-cancer properties, it balances blood sugars, boosts the immune system, helps with weight loss, energy, and much, much more.

But it can be used as a preventative and general health booster for well people or a help for those diagnosed with illnesses. "Goji is one thing which helps to keep the immune system raised. Helps to give people extra energy and it really compliments whatever form of orthodox treatment that a person is going through. It doesn't replace it however," says Beirnoff.

"Because these berries are grown in remote Himalayan regions, we here in Australia can't eat them fresh. But Goji comes in two forms - either as juice or dried. The Himalayan Goji Juice contains about a kilogram of berries and is available online for around


Thread - New Zealand's Fashion Culture Magazine - July 25, 2006


Goji berry nice for good health

"Good health doesn't grow on trees" you think - but it may do on goji berry trees according to all the latest hot goss on these new super berries. The latest Time Magazine (24 July 2006) includes an article calling Himalayan goji berries the "Breakout Superfruit of the year."

The goji berry (or Lycium Barbarum to its Latin-speaking and botanist friends) is a natural source of energy and longevity. The wee red treasure houses contain B-complex vitamins, necessary for converting food into energy, and are the richest source of carotenoids of all known foods. Goji berries contain Cyperone which benefits heart and blood pressure, alleviates menstrual discomfort, and has been used in the treatment of cervical cancer.

Beverly Hills pharmacist and nutritionist, Dr Earl Mindell, has conducted extensive research on the goji and believes the berry has powerful benefits on health, well-being and anti-ageing, more than any other product he has seen in the last 40 years. It is grown on the highest peaks in the world on the rugged, snow-capped Himalayan mountains of Asia and harvested and available in New Zealand as a reddish juice in a large bottle.

So, what does it taste like? It's a fruity sweet taste with a bubble gum finish, hard to describe as being like any other fruit; more of an interesting cocktail of juices.

It is these EFAs (essential fatty acids) that are the FATS women really DO want; for the body’s production of hormones and for the smooth functioning of the brain and nervous system. Goji are a power-packed source of 19 amino acids —the building blocks of protein- including all eight that are essential for life; 21 trace minerals, including germanium, an anti-cancer trace mineral rarely found in foods. They also contain more protein than whole wheat (13 percent).

Goji juice is sold in New Zealand as a liquid dietary supplement. So, go for goji- and good health. It's berry nice.

www.thread.co.nz/article/2036


Sunday Star * Times Magazine - September 10, 2006

Sunday Star * Times Magazine - September 10, 2006
Sunday Star * Times Magazine - September 10, 2006
Sunday Star * Times Magazine - September 10, 2006
going up ~ going down, page 8

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